COLD Emailing a B2B Client? Try this…

Below is a COLD email I sent to a U.K Client in the crowdfunding niche back in the day

As you'll see,

I wasn't necessarily looking to close him with that email

Nor was I asking for the sale

Both of which are huge mistakes lots of folks make with their cold mails or DMs or Calls – that gets them ignored over and over

Nope, my objective was 2-fold

Get a prompt response — and get my foot in the door

Either with a pro-bono project (Probono's are great for BIG NAME Clients because even without pay, it adds a lot of cred to your portfolio and can open LOTS of doors you never thought possible...)

Or with a trip-wire (a low-cost, low-end project that doesn't ask much) that makes it easier for them to say YES than ignore you or say no or get someone else..

And that's exactly what happened to me

Lots of folks definitely send out mails to this prospect

But I got a positive response because I ticked a few boxes right

And here's something else you can notice about the pitch

Is I wasn't beating around the bush

And I wasn't sendng a random pitch to some random guy I didn't even know whether or not needed what I had to offer

I was talking to someone I had done research on

Someone I had been (as my friend Golibe likes to put it) ....

STALKING hopelessly!

And someone who was already looking for "someone like me"

Also, the pitch short and straight to the point,

No fluff, no plenty grammar, no long-winded copy

Just a clear statement of intent and a CALL to ACTION

Here, for your reading pleasure:



Raising over £55MILLION to fund projects tackling some of society's most important challenges is a truly remarkable story (I only knew this because I had done my research)

You have done a bloody marvelous job with [Company name]

The other reason I'm reaching out is;

I read your tweet — (had been stalking him — STALK your prospects, an opportunity almost always drops, and it makes sense that you're there at the right time to seize it) — about the need for a Freelance copywriter who can help with results-oriented words and messages for your project.

And I'd love to help.

I'm not asking for any commitment on your part (making it easy for him to respond)

This would be more like a passion project

And I'd love you to see what I can do first (Not making any bogus claims and as such, making him see me as a true professional)

I Look forward to hearing from you.


Freelance Copywriter.


Okay maybe that wasn't the greatest COLD EMAIL ever written

But here's what's good about it...

He replied within 48-hours (when you're the founder of a 9-figure behemoth, it's understandable if it takes a while for you to reply your emails)

And guess what?

Not only was my objective of "getting my foot in the door" achieved 

We exchanged a couple more emails

And I ended up worked with him on a promotional piece for a crowdfunding project his company was running at the time.

PLUS, I got a BIG name client on my portfolio

Meaning more cred to my name

And here's what I think the take away is:

If you're going to COLD email a client (especially in the B2B space)

It helps to stalk the "decision maker" long enough to know enough about them in a way that makes it easy for you to...

Write a "Hit the nail on the head" email that's almost guaranteed to get you the kind of positive response you need

And what about sending 100 cold emails a day hoping you get one or 2 positive replies?

Here's what's wrong about that approach

Almost everyone's doing it

So you might as well STACK the odds in YOUR FAVOUR by doing what MOST in your industry ain't doing

Take your time — study this person — inside out

And try to "time your message" according to something that's going on in their company or social life at the time

This way, your message is more "dialed in"

And you stand a better chance of getting a positive REPLY

Stay frosty


P.S: If you think this email was valuable

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Latest August 5

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