If you're going to make a claim in your pitch
You have to follow it up with "corresponding" proof
Proof that ...at the very least: matches your claim(s)
Otherwise, you're making a huge mistake.
One that will cost you sales ...and keep you from making any serious money with your copy
If you can't back it up with corresponding proof..
Don't make the claim
At best, demonstrate what you can do first... (by sharing actionable info that your ideal customer can benefit from right away)
This way, your customer knows you're the real deal
And this informs their decision to try your paid stuff (willingly)
Something worth considering
As you plan your next move