Huge mistake

It's simple

If you're going to make a claim in your pitch

You have to follow it up with "corresponding" proof

Proof that the very least: matches your claim(s)

Otherwise, you're making a huge mistake.

One that will cost you sales ...and keep you from making any serious money with your copy

If you can't back it up with corresponding proof..

Don't make the claim

At best, demonstrate what you can do first... (by sharing actionable info that your ideal customer can benefit from right away) 

This way, your customer knows you're the real deal

And this informs their decision to try your paid stuff (willingly)

Jus saying:

Something worth considering

As you plan your next move

Stay frosty


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