On April 8, 2007,
The world's greatest Copywriter passed on peacefully in his sleep
Anybody who knows *Andy Mukolo* can swear on a stack of bibles and sales letters that I'm a huge fan of the late great Gary Halbert
Why am I writing to you about a dead American-Indian so early in the day when I could easily spend my time more productively romancing my mistress?
You're about to find out.
While he lived, there were 3 must-read books Gary Halbert recommended all his students read and devour first before he agreed to teach them anything at all.
Not until I had devoured these books again and again, did I begin to see Gary's point.
These books gave me a solid foundation upon which I've built a Copywriting career and publishing business that have both flourished beyond my expectations.
The first book Gary recommended was of course:
Scientific Advertising by Claude Hopkins (The greatest ad man who ever lived)
It is the book recommended by more marketing geniuses than any other, and it's available free online.
Just Google "Scientific Advertising PDF"
This book is short, sweet and to the point. Scientific advertising gives you the important highlights of how direct marketing and sales work.
Gary recommended that you read this book at least, 2 times, and....
I Completely Agree
Read it twice (and take notes on your second reading)
The Robert Collier Letter Book.
Now, here's what you should know.
Robert Collier was a mystic.... And he sold billions of dollars worth of anything you can possibly think of:
Shoes, stockings, handkerchiefs, raincoats, briefcases, books, shirts, women's garments...
All with the persuasive power of his pen.
And in his book, which is now available in FREE domain online, he outlines the steps, strategies and techniques that he used to generate hundreds of millions of dollars even during the worst economic times.
Just Google "The Robert Collier Letter Book PDF"
And finally, of course....
The Boron Letters.
This is a must read for anyone who is at all serious about....
Making millions in this thing of ours.
It was written by Gary Halbert, and at first, you'd think he was being cocky for recommending his own book, until you've had an eye-ball to eye-ball confrontation with all 25 chapters.
The Boron Letters is a series of 25 letters Gary wrote to his youngest son, Bond Halbert, while he was doing his time at the Federal Boron Camp prison
This book outlines the elements of great copy in such simplified form...
Even if you somehow lose your memory, you'll still come out of a coma and write a bloody good sales letter using what you learn from the Boron Letters.
You can find The Boron Letters on Gary Halbert's website
(It's FREE) :
If you don't have these three great Copywriting books in your library, you are missing out, and...believe it or not...
No matter how much you think you're making right now,
....you're leaving a lot of money on the table if you're not consistently guided by the timeless nuggets of marketing wisdom in...
The holy trinity of Copywriting books.
That's the message from the Lord.
I must now return to matters of the underworld.
It's your life.
PS: You are beyond all hope if you don't read and re-read these books (They are FREE!)
Read these books.
Implement the hell out of what you learn.
You'll make money, plenty of it.
Do it. Do it. Do it.
And while you're at it...
Look out for my next ARTICLE (honestly, between the 2 of us, I prefer the word *letter) because I'll be revealing a Copywriting secret so electrifying...
Even a brain-dead monkey with the slightest interest in "this thing of ours" can use it to make between $36,000 - $120,000 per year in this *down and dirty* economy.
Don't even try to guess what it is.
Thanks boss. You are really my hero. Already devouring the materials I bought from you.
I have the Gary Halberton letters and all the books he recommended.