When it comes to selling
One very important fact to keep in mind is
Strangers (Cold Traffic) are hardly ever as patient or as forgiving ... as friends, admirers and followers (Warm)
They are quick to judge and can also very unforgiving
If you're going to get them to give you their favourable attention ... and ultimately... their money
You have to keep the following in mind:
When selling to a warm audience — you might be able to beat around the bush and get away with it
Actually, you might be able to get away with a lot
But with a cold audience:
You have to hit the nail on the head from the very first line
Or your copy is dead on arrival
And here's why:
The only reason a total stranger will stop scrolling to read or watch your ad is when you say something that ... hooks them right away (Instant hook)
The operative word here is hook
And it could be an intriguing story where you're using a powerful story lead that instantly sucks your reader in
Or it could simply be you mentioning...
A new solution to a problem that's been eating them up for weeks or months or even years
Or it could be you starting with a shocking statistic that's too interesting to be ignored ....
EG: 5Million Nigerian men infected already... Symptoms of this deadly new virus include fatigue, joint pain, fever...
And so on
My point is... when it comes to cold traffic,
Whatever copy strategy you're using has to be designed with the following objective in mind...
Get their attention first.
Then try to hold their attention long enough for them to see the next thing.... and then the next...
Until they see your offer.
And truth be told...
The same approach can equally be applied when you're selling to a warm audience
Because humans are humans
And people are almost always in a hurry
Except, with Cold traffic...
There's a lot you can't get away with
There's a number of things I do with my emails that I won't dare do with my sales messages for Cold Traffic
Because while some of my readers might be patient enough to "see where it's going..."
A total stranger couldn't care less
Something to keep in mind
As you make plans for the new week
With proven strategies for coming up with effective copy angles for almost any product or service you're selling across channels like Facebook, Instagram, Google etc
If you're a business owner,
This knowledge could help you scale your offers on cold traffic by 10s of new buyers a day
And if you're a copywriter...
This could also help you turn more leads into paying clients
If you're not in the program yet...
But you're interested in joining a small group of writers and offer owners who can help you grow.... (in skill, network and personal income...)
The doors are still open
But the deadline to join for a full $250 discount ...is 11:59pm, Tuesday ... next week (August 31st)
After that, the price goes to $500
If you're interested taking advantage of this offer,
You can join us using your discount URL below: