I am human after all.
I woke up today not knowing exactly what to write about.
So what I am going to do is share some of the most important lessons I've learned from Gary Halbert.
Arguably the greatest Copywriter of all time:
He's the guy who inspired me to become a Copywriter.
And much of the success I've enjoyed as a Copywriter is down to simply applying what I learned studying the works of Gary Halbert.
If you study the man, and implement what he teaches...
Not only will you make a lot of money,
You'll also become a better version of yourself in the process.
These are some of my most favorite Gary Halbert quotes.
"In my opinion, the best groove to get into is get out of bed, (early) wash your face, brush your teeth, use the bathroom, etc., and then, eat a piece of fruit (I think a banana is the best) and then hit the street! ..... That's it. Just get out that front door and start moving. Walk, run, jog. Keep moving for about 1/2 hour and then turn around and come back. ....I really do believe this is the very best way in the world to start the day. ...It cleans you out, it settles you down and it gives you a nice glow that will stay with you throughout the day.....It will also make you more clearheaded and improve the quality of your thinking. The benefits are enormous"
"Copywriting is by FAR the most wonderful money-making skill you could ever hope to acquire, if you master this skill, you should never again have to worry about money"
"Get yourself a collection of great sales letters and read them aloud and copy them in your own handwriting.”
"Get your hands on these books. Scientific advertising by Claude Hopkins and The Robert Collier Letter book by Robert Collier. Read Scientific advertising thrice, and read The Robert Collier Letter book twice"
“Rely on your own strength instead of somebody else's compassion!"
"Everyone wants to climb the mountain, but the big difference between those at the top and those still on the bottom is simply a matter of showing up tomorrow to give it just one more shot"
“HALT stands for hungry, angry, lonely and tired and you should never make a decision when you are any of those things."
“Nothing is impossible for a man who refuses to listen to reason"
“When things are tough I have discovered that a very very simple (but effective) thing to do is just keep moving in some sort of positive direction.”
"It’s a matter of timing. Selling is like seduction. If you ask a woman to go to bed with you, whether or not she says ‘yes’ is largely a matter of when you ask her.”
“The way to deduce what people want to buy is to simply observe what they DO buy!”
“The most important thing is a hungry market. Not a brilliant burger. Find a market first… and then concentrate on a product!”
“The written word is the strongest source of power in the entire universe.”
“PASSION… Let your excitement and enthusiasm spill out all over the page. Don’t hold back. Put that pen to the page and RAVE!”
“There is no justice. There is only power.”
That is all for now.
Do with them what you will.
Preferably, burn them into your brain and make them part of your philosophy for life.
You'll become a better person
PS: Gary wasn’t just a great copywriter.
He was also a great teacher.
In my opinion, he simplified the concepts of great Copywriting better than anyone else in the entire history of mankind.
His letters are an important resource to every Copywriter, or anyone aspiring to become a well-paid Copywriter.
I suggest you go to his website and read as many issues of The Gary Halbert Letter as possible.
Read at least one Gary Halbert letter a day.
And be sure to implement at least one thing you learn every day or every week or every month, but never beyond a 30-day time frame.