I'll try to explain this in the context of Copywriting and Marketing:
In this thing of ours, SKIN in The Game simply means:
- Analysing and Copying out great sales letters by hand
- Spending money on ads,
- Posting premium content on Social media,
- Writing one pitch a day..
- Acquiring clients
- Monetizing clients
- Getting results for Clients
- Selling your own stuff or promoting an affiliate product..
Nothing beats consistently and unapologetically rolling up your sleeves, and getting your hands dirty:
Bottomline: If you want to become the best of the best in your field...
You've got to have skin in the game.
Now, of course, all of this requires:
And zero excuses!
Which is what 99% of humans would rather avoid.
I'll let you in on a hard truth:
In this business of ours, many people "who have what it takes" practically talk themselves out of succeeding on the highest level...
What if it doesn't work out?
What if people call me a fraud?
Should I even be teaching people how to do X?
Am I NOT starting too early?
OH SHUT UP!!!
What if you focus squarely on the positive, then pour your heart and soul into this thing AND IT WORKS OUT?
And how about developing a habit of consistently getting shit done to have some actual skin in the game?
It all begins with discipline and willpower.