Look at it like this...
Which is more powerful?
You... trying to convince a prospect (client or customer) that you're the real deal:
A personal recommendation from someone your prospect trusts?
Eg: "Adamu is brilliant at what he does... I've worked with him multiple times and the results always blew my mind... If you ask me.. I'll say he's the best in the game"
The answer is simple right?
If you're my close pal...
And you're looking to hire a social media manager
And I recommend or refer you to someone like Ogochukwu Okoye (Who is very brilliant at what she does..)
She no longer needs to sell herself to you
You go to her already sold,
And ready to pay too.
That's the power of Personal recommendations
Which... as you probably already know...
Is the biggest social currency
So while it's great to put a lot of quality time into honing your craft ... so you become the best (or one of the best) at what you do...
I encourage you to make yourself "recommendable"
A few tips:
Whenever you get a new client
Always bring your A game and nothing less
Give them something they've never seen before
And even after the project has been completed and goes live
Check on your Clients periodically to find out how their business is doing
Make them glad to have someone like you in their corner
If you're in a coaching program
Or you signed up for a course'
Try to show your teacher that you're serious and dedicated
Complete your assignments / tasks on time
Always ask questions where you're not clear
Never assume that because they're jovial, free, kind and gentle
You can start disrespecting them
Biggest mistake you could make
Always show respect and courtesy
Especially when your teacher is someone who always treats you with respect
This is how you make yourself "recommendable"
P.S: One other thing about personal recommendations is:
"Social networks and getting into the right circles"
Just being in the right circle where you're known as "very good at what you do"
...is a great way to get personal recommendations that will fetch you your dream Clients.
But the question is:
"How do I get in the right circles?"
And it's one of the things I teach in my new Copywriting training
Which... if you're not already part of...
You can still access here