I almost fell out of my chair when I heard the numbers
"...And it's funny that offer did a little over N11Million in one night"
I wanted to be sure I heard him clearly
So I asked:
"One night — like between 6pm and 11:59pm?...
Not a whole 24-hour day as we know it in direct response?..."
"Yes," he replied, "one night."
"But understand. . . " he continued — as he stood up and paced around a little to stretch those long legs of his.
". . . It took weeks of serious planning.
And it was well-timed too. I didn't just wake up that morning and launch that offer in the night. A lot of research, planning and if you like "scheming" went into that monster / And ...
I was very particular about the timing too.
I followed the market trends for weeks, kept nurturing my prospects on the topic "Time-sensitive investments in Crypto" .. .. kept answering their questions, kept "future pacing em'"....
And once I saw the market hunger was going thru the roof
Alongside the "emotional response" to news from mainstream media. I knew it was time to launch.
Revenue was a little over =N=11Million...
Sure I spent some money on traffic and putting a few other things in place but ROI/ROAS was more than 9x what I spent...
Not shabby right?"
It was as if a light bulb went off in my head.
And as I made my way home that evening,
One thing just kept ringing in my head...
Something that keeps ringing in my head till this day:
"Big ideas are important, and so's great Copy and making irresisitible offers and getting the nuts & bolts of your campaign right, but Great Planning is the mother of all killer campaigns.It is the solid foundation upon which everyother thing rests"
P.S: In my next email, I share yet another lesson I learned from my mentor Ronald — in my first few months under his wings.
That email will be marked "Ronald Nzimora (Part 5)"