This is by far the most important question you can ask yourself right now...
Doesn't matter whether you're in ...
Or just something in-between...
If you're not always asking yourself this question,
Then it is very likely that your advertising will pass like a ship in the night
Here's the Question:
Am I telling my prospect what everyone else has told or is telling her?
Very important. Largely overlooked.
99% of marketing messages out there are practically saying the same damn thing
Your prospect is used to all those typical marketing strategies
Nothing is new to her anymore
She sees like 500 headlines every day and they're all saying the same thing
Except for the 1-5 who are playing the card of differientiation
The only way you can get your prospect's favourable attention is when you inject dopamine into her brain
Dopamine gives you a rush of excitment
Like you're about to learn something new...
Something you've probably never seen or heard before
Or something no one else has talked about the way the marketer or copywriter has presented it on the sales page or in the ad or in the email or in the VSL
So step 1 is:
Think of how you can promote your products and services in ways completely unique and different from what everyone else in your market is doing
You get it
You're not daft
And that's why you're still on my email list
Else, I woulda kicked you out a long time ago!
I'm not going to beg you today