If you look at it like most people do
You'll be tempted to say he's not my neighbour
And while it's true...
We don't really live in same building
We do live in the same close
And both our houses are just a stone throw away from each other
So I might as well call him my neighbour
Anyway, here's the story:
I don't know if you remember,
But on Saturday, the 7th of March — that's like 3 weeks ago
I put out this tweet:
He asked with a look of shock & excitement on his face —“Sorry, are u Andy? Like the Andy Mukolo on Twitter? I live on this block & I see u most times when u’re taking a walk — but I wasn’t sure & I wanted to confirm“ I said yea & we chatted a little It was nice meeting u Oge!
As it happened...
Our paths crossed again [2 Fridays ago] or so
We got talking,
And while discussing business...
He showed me a product he was promoting on Facebook,
Said the ad wasn't converting...
So I told him to share the document with me on WhatsApp
That I'd help with a few tips on what tweaks to make — to get the ad converting and bringing in orders
The following Monday — I sent him a little note
He ran the ad again yesterday night (that's what I deduced from his WhatsApp message)
And here's the feedback I got this morning:
"Good morning Andy, I restarted the ad for the [product name] last night. I woke up to 2 orders already. The customers are very eager to get the items. The copy is delivering, I must confess."
What a confession to wake up to
You may not know what it feels like to have a product you're promoting and you're not getting the kind of orders you hoped for
It can be very overwhelming — and frustrating too.
Sometimes, it's your only lifeline
I'm glad my man is seeing returns on his E-commerce investment
And it can only get better from here
Sure — the ad may fatigue at some point
And he'll have to make a few tweaks to get it converting well again
But for now — I'm just happy he finally got this to work
Before now, this man was completely unknown to me
But for some reason or by divine providence
He said Hi that Sunday evening
And we'll probably never see each other face to face again (when I'm home, I spend 92.68% of the time inside my house, I hardly come out in the close and when I come out — it's at odd hours)
But what the hell....
None of that face-to-face stuff is even necessary
His ad is converting and he's getting sales...
And that's the primary source of my joy today
Great therapy for my soul.
Anyway, here's something about the ad you may find insightful (I know that's the part you're waiting for, see your eye)
The concept for the NEW AD he's running now:
The first half of the ad is written in the first person.
Won't reproduce it here,
But here's an example of what I mean:
FIRST PERSON AD TEMPLATE:
I don’t know why [Insert customer's complain about her problem]
Eg: I am.... my mouth is.... I feel like throwing up...
SECOND PERSON AD TEMPLATE
2/2 of the ad is written in second person:
This is your [make an indirect promise or frame your promise in the customer's voice] — because of FB's policies
Eg: This ends today. Thanks to .... [introduce unique mechanism behind product or mention product name] ... now, you can say... "I feel better... my business is better...."
Then say something like:
Click the link below to get started
This concept is the easiest way to fly under FB's radar
And still get conversions and sales.
That's how I write 90% of my ads
You should try it
And be sure to let me know how it goes.
Evening to you and yours.
P.S: If you'd love to join my ongoing Copywriting class
Here's the URL: nairaroad.com/2021-2